In the United States alone, it is estimated that nearly 1 billion birds die annually due to building strikes. Birds perceive reflections of sky and surrounding habitat as open flight paths. Without intervention, glass becomes a significant environmental hazard.
Feather Friendly® was founded in 2006 and works to reduce bird strikes by integrating science-based marker systems that have been shown to reduce collisions by over 95% and provide a sophisticated solution for both new construction and retrofits.
The efficacy of the system is rooted in the "2x2 rule," a science-based grid spacing recognized as a barrier by even the smallest migratory species. While the markers occupy less than 1% of the glass surface area, they effectively break the illusion of an open horizon, making them essential for lakefront residences and wooded cabins situated within active flyways. These markers are engineered to endure 15 years of intense solar exposure and the severe thermal expansion cycles of our continental climate. This ensures the protective signal stays intact through decades of winter storms and summer heat without the peeling or degradation common in standard window films.
How it works.
